Section 1 · Origin
What first made this matter to you?
Think about the experience, moment, problem or situation that first made you care about this issue.
Question 1 of 3
What happened?
Think about something you saw, experienced, encountered or kept noticing.
Enter only the rest of the thought.
Question 2 of 3
What did it make you realise?
What seemed unfair, overlooked, difficult, missing or in need of change?
Question 3 of 3
What did you decide to do?
Think about the first action you took. It does not have to be the start of the business itself.
Review
Here is your starting point
This is not your final founder story. It is simply a truthful starting point built from your own notes.
Section 2 · Audience
Who are you trying to help?
Be specific enough that someone can picture who you mean. Start with the person, then add the situation they are in.
Question 1 of 5
Who specifically?
Use the fields that help describe your audience. You do not need to force all three if one does not apply.
Question 2 of 5
What are they currently facing?
Describe the situation they are dealing with now.
Question 3 of 5
What are they trying to do, but finding difficult?
Describe the task or outcome that is difficult. Keep this separate from the reasons why it is difficult.
Example structure: “using essential digital services independently” — not the cause of the difficulty yet.
Question 4 of 5
What gets in the way?
Name the barrier(s) you have actually observed or know about. If different people face different barriers, list them separately rather than making one barrier cause another.
Do not assume the barriers are connected unless you know they are.
Question 5 of 5
What would you like to change?
What would you like them to be able to do, feel, access, understand or experience differently?
I want them to be able to
Review
Here is the audience context you described
What do you wish were different?
This helps uncover the point of view behind your work.
Question 1 of 3
What do you wish could be better or different?
Think about something that is being overlooked, misunderstood, unfair or not working well enough.
Question 2 of 3
Why does that matter?
What is at stake for the people affected?
Question 3 of 3
What do you believe should be different?
Think about fairness, access, dignity, opportunity, inclusion or how the current system could work better.
Review
Here is the point of view behind your work
What are you doing about it?
Describe your response in plain language. Focus on what people can actually see or experience.
Question 1 of 4
What do you actually do to help them?
Describe visible activities rather than broad intentions. For example: coach people, run workshops, provide devices, connect people to services, train volunteers, make introductions, deliver a service, or create a product. Use only what is true for your enterprise.
Through my social enterprise, we
Question 2 of 4
What does that support help them do?
Focus on what becomes easier, more possible, more confident or more independent because of the support you provide. Do not claim an outcome you have not observed.
Our support is intended to help them
Question 3 of 4
What is important about how you do this?
Think about accessibility, affordability, dignity, inclusion, community involvement, convenience, trust or sustainability.
An important part of how we do this is
Question 4 of 4 · Optional
What are you working on, testing, or improving now?
If nothing specific comes to mind, leave this blank. Do not invent something just to complete the field.
Review
Here is how you described the enterprise
What has the work taught you?
Start from a real experience or challenge, then turn it into the lesson you would actually carry forward.
Step 1 of 5
Which reflection prompts feel relevant?
Choose up to 3. These prompts help you surface experiences. They are not automatically your final “lesson”.
Choose no more than 3 reflection prompts.
Step 2 of 5
Complete only the prompts you chose
Capture what happened, what you noticed, or what you now think. Rough notes are fine.
Add a short answer to at least one selected reflection, or go back and deselect the prompts that do not fit.
Step 3 of 5
Which reflection do you want to develop?
Choose the one that feels most meaningful or useful to explore further. It may still describe a challenge — the next step turns it into a lesson.
Please choose one reflection before continuing.
Step 4 of 5
What has this taught you?
Turn the reflection into the lesson. Answer what you now understand because of this experience or challenge.
Add the lesson this reflection taught you before continuing.
Step 5 of 5 · Optional
How has that lesson changed the way you work or think?
For example: how you make decisions, work with people, respond to challenges, or approach the issue differently now. Leave blank if you are still figuring this out.
Review
Here is the lesson you chose to carry forward
Section 6 · ImpactWhat change are you working towards?
Earlier, you described the challenge. Here, focus on the change you want to see over time.
Question 1 of 3
What does the current reality look like?
Describe the present situation in a way that makes the need for change clear.
Question 2 of 3
What would you like to see instead?
What should they be able to do, access, understand, afford, feel, participate in or decide for themselves?
I want to see a future where they can
Question 3 of 3
Why would that change matter?
What difference would it make to their everyday life, opportunity, confidence or independence?
That would matter because
Review
Here is the change you are working towards
Before building your AI prompt, add at least: what made this matter, who you serve, what your enterprise does, and the change you want to see.
Your Founder Context + AI Prompt
This is a rough synthesis of your own inputs. Your actual Founder Content Playbook will be generated in your AI tool using the prompt below.
The change I am working towards
What happens next
1. Copy the AI prompt.
2. Paste it into the AI tool you are using.
3. Review Outputs A–C: your Founder Story, 3 Content Pillars, and Content Angles.
4. Check the AI output against what is actually true. Rename, merge, drop, or correct anything that does not fit.
5. Paste the AI response below once to save your Content Angles in this builder.
6. Choose ONE Content Angle in Stage 2 and develop your post.
Save your Content Angles for reuse
Paste the AI response that contains Output C. The builder will extract every line labelled CONTENT ANGLE: and save those angles on this device.
No Content Angles saved yet. You can still paste an angle manually in Stage 2.
Plan My Next 30 Days
Use your saved Content Angles to build a simple 30-day posting plan. A 30-day window is about 4 weeks + 2 days, so the number of planned posts depends on your weekly frequency. The planner uses each angle once first, then creates Refresh slots when needed. For a Refresh slot, use the Original Content Angle as the theme and bring in new real material.
Import your Content Angles first, then generate a plan.
If an important part of your context is truly necessary for an accurate output, the AI may ask a small number of clarification questions before generating your founder story, content pillars and content angles.
Complete the AI step and choose one Content Angle before continuing to Stage 2.
Export saves your Founder Context, saved Content Angles, and current Stage 2 work into one small file. Import restores it later, even on another browser or computer.
Stage 2 · LinkedIn Post BriefTurn one Content Angle into a post
Start with ONE AI-generated Content Angle. Then build it out using your own main point, real experience or observation, specific detail, and why it matters.
Set your direction
Choose ONE Content Angle
If you saved your Playbook angles in Stage 1, choose one below. You can also paste an angle manually.
No saved angles yet.
Keep the exact wording, including labels such as "Supported Angle:", "Story to explore:", "People perspective to explore:", "Evidence to explore:", or "Current work to explore:".
Refresh Angle: You have used this direction before. Add a new experience, observation, detail, result, or update so this becomes a genuinely different post. Reuse the direction — not the content.
All four questions that follow should support this same Content Angle.
Choose or paste one Content Angle before continuing.
Your chosen Content Angle
Question 1 of 4
What is the ONE thing you want the reader to understand?
Stay focused on the Content Angle above. One idea is enough.
Add one short main point before continuing.
Your chosen Content Angle
Question 2 of 4
What real experience, observation or situation supports this point?
Think of something you actually saw, experienced, learned, decided or are working through.
Add one real experience or observation before continuing.
Your chosen Content Angle
Question 3 of 4 · Optional
What ONE specific detail makes this more real?
A moment, example, quote, number, action, result or observation. Leave blank if you do not have one.
No real detail? Leave it blank. AI should never invent one for you.
Your chosen Content Angle
Question 4 of 4
Why should someone reading this care?
What might they understand, reconsider, learn or do differently?
Add one short reader takeaway before continuing.
Your chosen Content Angle
Optional · Tone
How would you like this post to sound?
Choose one. Tone changes the wording and rhythm — not the facts, meaning, or strength of your claims.
Default: Natural & conversational. Avoid choosing a tone that would make the post sound more dramatic, certain, or promotional than your real experience.
Review
Your LinkedIn Post Brief
One angle, four supporting inputs
Your AI-ready LinkedIn prompt
Human Check — after AI drafts your post
TRUE? Did AI add any fact, experience, result, emotion, or claim that you did not provide?
MINE? Does the post still sound like you and reflect what you actually think?
USEFUL? Is there one clear point that is useful or meaningful to the reader?
FAIR? Have you avoided exaggerating people, motivations, outcomes, impact, or certainty?
AI may improve how you say it. You decide whether what it says is still true.
AI is the co-writer. You are the source. More polished does not mean more accurate.
Before posting: Edit anything that is inaccurate, exaggerated, generic, or does not sound like you.
Your Content Angle gives the post a focus. Your answers provide the real founder experience, perspective and detail. AI should help shape the post — not invent the substance.
Keep creating
Your Founder Content Playbook is reusable. When you are ready for another post, choose another Content Angle from your Playbook and run Stage 2 again.
This keeps your Stage 1 Founder Context and clears only the LinkedIn Post Brief.